My Exit Strategy

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I think that my exit strategy from Viva Voce, my grassroots marketing venture to benefit small businesses, is not an exit at all. I think that if I was able to make this business viable, I would stick with it as long as I could. I believe that this plan comes from the way that I was raised, as the child and grandchild of small business owners. I grew up in a retail store and still run into people who remember shopping with my mom when I was a small child. I would go to the store every day after school and have many cherished memories that I have made with my mother, my grandmother, and my siblings. I think that part of what made my mom's business so successful was the family aspect of it. Her first employee was her younger sister and many of their customers have known them personally for years. I think that this touch can be something that makes or breaks a business. People become attached to your business and feel like it is part of their family as well.

For my business, I think that this family aspect will be important because I am relying on the connections that I can make with my small business clients. I think that if I were to sell the business early on, these small business owners may feel betrayed because they are trying to work with other small business owners who are looking out for their well-being. My business is all about helping the small business owner which I think can only properly be done by another small business owner. This belief has influenced many of my decisions because it forces me to keep the opinions of the customer in my mind. My business will rely on building a positive perception of my business and developing meaningful relationships. I think that this is easier when the business is run by the entrepreneur and is a true family business.

Comments

  1. Mayla HerreraJuly 25, 2019 at 5:59 PM

    Hi Alex, I enjoyed reading your post. I think you did a great job thinking about what you want to do with your business in the future. I think is great that you want to stay with your business to watch it grow and to strengthen your connections. I also decided to stay with my business for the next couple of years. Great job on your post!

    ReplyDelete
  2. Andrew ChatfieldJuly 29, 2019 at 11:37 AM

    Hey Alex

    I love how you explain your business and I really like when you said For my business, I think that this family aspect will be important because I am relying on the connections that I can make with my small business clients. I think that if I were to sell the business early on, these small business owners may feel betrayed because they are trying to work with other small business owners who are looking out for their well-being. My business is all about helping the small business owner which I think can only properly be done by another small business owner.

    ReplyDelete
  3. Jasmine WornstaffJuly 29, 2019 at 4:25 PM

    Hi Alex! I really enjoyed reading your post this week as mine was fairly similar. I would also like to stay in my business if it is up and going and successful. I really enjoyed your last statement “I think that this is easier when the business is run by the entrepreneur and is a true family business.” This really resonated with me as I have always wanted to be a part of my family’s business.

    ReplyDelete
  4. rkuninJuly 29, 2019 at 11:39 PM

    Alex,
    I'm glad to see that you would stick it out and not exit. I know that this isn't quit an exit strategy but a happy place and a desire to continue to grow what you started and there is great pride in doing something like that. It is also good to see you come from a long line of small business owners. Good job on your post!

    ReplyDelete

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